PSALM Union on Gender Advocacy (PUGAD) logo depicts an unwavering commitment to the objectives of gender advocacy by establishing a seamless environment between society particularly in the workplace and the structures of governance in policy formulation and decision-making. The core image is the flying dove symbolizing every one’s freedom to explore ones creativity and opportunities in the pursuit of excellence. The scale represents justice and unbiased ministry of the law in fulfilling mandates on various gender issues. These are the values that should be instilled in the heart and mind of every PSALM employees as signified by the cranium. The sphere is the wider community outside the corporation subject of PSALM’s social responsibility program. It can be the world as a whole, where common values and support on gender advocacy will be a way of life.
The secondary colors of purple, orange and green have significance in the program. Purple is for gender advocacy while Orange is represents the fire of youthful determination and dedication of PSALM to its objectives. It is also the dominant color of the corporation. Green is life that signifies hope of the advocacy and concern for the environment. The black and white has a contrasting effect, but just like yin and yang, one becomes inter-dependent with each other, creating in the end a balance of all the elements.
The secondary colors of purple, orange and green have significance in the program. Purple is for gender advocacy while Orange is represents the fire of youthful determination and dedication of PSALM to its objectives. It is also the dominant color of the corporation. Green is life that signifies hope of the advocacy and concern for the environment. The black and white has a contrasting effect, but just like yin and yang, one becomes inter-dependent with each other, creating in the end a balance of all the elements.
When viewed from the top, the logo reveals the depiction of the symbols sealed in a holder like a nest. In the long run, PUGAD will be the home for everyone who envisions a peaceful world that upholds gender equality.
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It was my official entry on the recently held "PSALM Logo and Naming Contest" which also institutionalizing the corporate support on gender advocacy. It bested the other nine entries during the initial assessment done by the committee but deliberation was done when technicality observed. Eerrr... I overlooked the 500-word essay, instead, i made less of the requirement. Nevertheless, i appreciate the recognition made by the committee when they presented my piece during the program and handed me a token sort of recognition. It was not bad after all, though i still missed the opportunity to be remembered through my work, and that such chance for me was too important to loose.
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